Ryan Varick

Design at Wells Fargo

From 2011 to 2012 I designed mobile banking interfaces for Wells Fargo. As a project lead within an internal agency, I was responsible for determining the scope of new work, outlining an appropriate design strategy, and then selling the strategy to business stakeholders. As a designer I researched, whiteboarded, wireframed, prototyped, and spec’d my designs.

Example 1: Human-Centered Design

When asked to design a way for customers to search for transactions on mobile, I used human-centered methods to guide the process. I started with personas to explore customer needs. We generated multiple ideas, narrowed them down to two distinctly different concepts, and built functional prototypes to test with customers. The result was unique among major U.S. banks: One-tap access to the most common transaction types with free-form search for more granular control.

Sketch of a common search scenario.

Sketch of a common search scenario.

A prototype I built to test latency, followed by the final product.

A prototype I built to test latency, followed by the final product.

Example 2: Mobilization vs. Miniaturization

Part of my job was to promote the mobile team’s mandate to “mobilize, not miniaturize.” I led the effort to redesign our mobile ATM locator. Before, the locator was simply a miniaturized version of the desktop-based, form-driven locator. For this project, we did not have the budget for research and testing, so we used usage statistics as a proxy for customer behavior. We removed unused options, prioritized current location, and provided a consolidated search field for other locations.

Before: Original, miniaturized locator. After: Redesigned, mobilized locator. Note that API limits prevented us from defaulting to the current location automatically.

Before: Original, miniaturized locator. After: Redesigned, mobilized locator. Note that API limits prevented us from defaulting to the current location automatically.

Example 3: Channel Strategy & Service Design

I worked on projects to define the evolution of the mobile channel 3-5 years into the future. I created storyboards to set the stage, diagrams to frame problems, experience maps to illustrate design challenges, and low fidelity Omnigraffle sketches to communicate ideas to leadership.

Storyboard to illustrate a scenario.

Storyboard to illustrate a scenario.

Diagram to frame a problem.

Diagram to frame a problem.

Experience map to explain a design challenge.

Experience map to explain a design challenge.

Additional Work